Cupertino, California — Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone — the A12 Bionic chip with next-generation Neural Engine — faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21. – Apple Newsroom 2018
Hard Hitting Performance
As one of the first smartphones with a 7nm CPU, the new iPhone Xs and Xr models will prove to be excellent business productivity devices. This new generation A12 Bionic CPU will offer fierce competition to Apple’s market opposition, including the new Samsung Note 9.
With the addition of the iPhone Xr, Apple hopes to provide the spectacular performance of the iPhone Xs and Xs Max to those with a lower smartphone budget, with very little compromise. The XR model uses a high-quality CLD retina display and an aluminum/glass construction to offer the same hard-hitting performance at a reduced cost of the Xs and Xs Max models.